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With $200M Raise and New Analytics Platform, Pinterest Paves Way for...
The race for Pinterest monetization is heating up. Just last month Pinterest secured approximately $200 million in funding, raising the San Francisco start-up’s valuation to $2.5 billion. Yes, billion....
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TargetSpot Drives Digital Audio Advertising for Microsoft Music Service
NEW YORK, April 10, 2013 (ADOTAS) – TargetSpot, the largest Digital Audio advertising network, today announced that it will deliver in-stream audio advertising for the Xbox Music® service from...
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VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens
LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly...
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iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile...
SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data...
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‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says...
LOS ANGELES, April 24, 2013 (ADOTAS) – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling...
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Pinterest Monetization: Learning from Lessons Past
ADOTAS — As we all learned from the film, “The Social Network,” monetization can be tricky business. As Justin Timberlake as Sean Parker famously said, “Ads aren’t cool.” Yet as social networks grow...
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Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?
ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this...
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Bloggers: When It Comes To Monetizing, It’s Better To Go Native
ADOTAS – People become bloggers for all kinds of reasons. Some goals are altruistic, some provocative, yet others are artistic or informational. However a blogger’s intent is defined, though, one thing...
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Can Big Data Truly Save the Publishing Industry?
ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December,...
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How to Build an App That Keeps Users Coming Back
ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad...
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Internet 3.0: Users Who Generate Content Can Earn Ad Revenue On New Social Site
RIO DE JANEIRO, June 24, 2013 (ADOTAS) — Teckler, the knowledge community for content creators, announced today the launch of its global social media site where users earn advertising revenue for their...
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Candy Crush Saga Banks on In-App Purchases Over Mobile Ads
ADOTAS — I rarely play video games, but this one has given me a sugar-induced rush over the last couple months. Lining up multi-colored candy pieces on my mobile screen may seem like child’s play, but...
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Artisan Unveils New Features and Capabilities for Mobile App Optimization
PHILADELPHIA, July 16, 2013 (ADOTAS) – Artisan Mobile™, creator of the industry’s first Mobile Experience Management (MEM) platform, today announced the Summer ‘13 software release for Artisan...
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Exclusive Q&A: TechMedia Network President Antoine Boulin on the Acquisition...
ADOTAS — On the heels of its acquisition of Bestofmedia Group last month, TechMedia Network is ready to take on some new challenges in the realms of online publishing and advertising. The predominantly...
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Infographic: How Hard is it to Break Into The App Store?
ADOTAS — Trademob has created an infographic on the difficulty of breaking into the app stores, both Apple and Google Play. In particular, the graphic looks at the numbers surrounding the existing app...
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Larissa’s Picks to Click: Email Cycle, Apple’s ‘Tween Targeting Ban,...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s...
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Zumobi Shares Insider Secrets of App Monetization and Promotion
SEATTLE, WA, August 20, 2013 (ADOTAS) – Zumobi, a leading mobile media company, today unveiled a series of best practices and findings based on successful app monetization and promotion strategies of...
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Facebookers Freak Over Proposed Policy Changes
ADOTAS – Yesterday, Facebook announced proposed changes in its advertising and data usage policies in an attempt to make it clearer that anything posted publicly can and will be used to sell you...
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Blogshare: How to Get Ahead with Digital Publishing Trends & Predictions
ADOTAS (via Recruitment ADvisor) — When publishers create and refine revenue development strategies, they need to know how their ads, content, job boards, and other revenue streams will need to evolve...
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Liverail Unveils Real-Time Bidding for Video Ad Pods
SAN FRANCISCO, October 21, 2013 (ADOTAS) – LiveRail, the leading video monetization platform for publishers, today announced the support and availability of the industry’s first RTB-based Pod...
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